Why SPF Is the Most Important Step You Are Skipping

Up to 80% of visible skin ageing is caused by UV exposure. Wrinkles, dark spots, loss of elasticity — the majority of what we call 'ageing' is actually sun damage accumulated over decades.

The science

UVA rays penetrate deep into the dermis, breaking down collagen and elastin. UVB rays cause surface burns and DNA damage. Both contribute to premature ageing and increase skin cancer risk. A broad-spectrum SPF 50 blocks both.

SPF is not optional. It is the single most evidence-backed anti-ageing product available.

Why men skip it

Most sunscreens feel greasy, leave a white cast, or sit awkwardly under stubble. We designed our Tinted Sunscreen SPF 50 specifically for men — lightweight, no white cast, and a subtle tint that evens out skin tone without looking like makeup.